The coin wristwatch was heretofore unknown and it was Corum which introduced it

Speak to a modern watch aficionado about Corum and inevitably, the brand’s emblematic model from the 1970s – the Corum Golden Bridge and its high profile creator Vincent Calabrese spring from lips. While it is true that Calabrese deserves all the kudos and recognition, the recent luxury replica Corum Bubble exhibit at Marina iLight Festival also prompted a thought in my mind – are watches supposed to be your personal expression or the watchmaker’s?Founded in 1955 in La Chaux-de-Fonds, Gaston Ries and his nephew, Renee Bannwart have consistently developed Corum on the guiding principles of creativity and boldness. Sure, many brands claim to creativity but how many brands truly embrace the brass, steel and sapphire canvas of watchmaking? Today, people talk of successful enterprises and entrepreneurship in terms of being able to “pivot” – ability to adjust your business strategy to rapidly changing market conditions; it shouldn’t surprise you to learn that Corum was one of the earliest pioneers of the pivot and they were successful in this high risk maneuver precisely because of the brand’s inherent creativity.

Over 50 years ago, on the eve of the Basel replica watches fair, Corum experienced a corporate emergency – their supplier of watch dials had failed to deliver the much needed faces of the watches. When faced with the possibility of failure, Bannwart committed what resources he had to Corum’s pivot – introduction of movements built inside a $20 “Double Eagle” or $10 “Liberty” coin – from the jaws of defeat, Corum found itself an instant best seller. Sure, critics can split hairs and say that pocket watches had used coin dials before and that the idea isn’t original, but the literal fact is right up till then, the coin wristwatch was heretofore unknown and it was Corum which introduced it.

According to Alan Ivy, senior specialist for creativity and scenarios at elite business consulting outfit BCG, the key defining problem of creativity is that when someone advises you to try to think outside the box, the premise is the assumption that you already know how the box panerai replica is defined. When the mental framework with which you’re supposed to surpass has no clearly defined lines, you simply have no idea where to look for new ideas (pardon the pun) beyond that space.Let’s ponder for a moment, the Model T was produced by the Ford Motor Company in October 1908. Named the most influential car of the 20th century, the Ford Model T was an urban status symbol because it provided inexpensive personal transportation to the masses- it was a symbol for America’s rapid modernisation and rising wealth of the growing middle class. It was highly popular with urbanites but rural agrarian businesses started to adapt the Ford Model T by removing the back seats of the vehicles to make space for tools, hay and other agricultural supplies. It was the lack of doubt at Ford, that the Model T could be anything OTHER than an urban automobile that it took close to 20 years for the pick up truck to be created. Imagine the massive commercial implications had another company thought to invent the pick up truck in that time?